Martina, the brand and its values.
Lovemà embodies a lifestyle , a tailor-made way of life, blending authentic Made in Italy , produced according to ancient traditions, in a simple and sustainable way, and the contemporary woman.
It is a universe of sensations, moods and atmospheres, harmoniously intertwined by the desire to infuse inspiration and beauty into each experience.
Every action is an encounter; it transforms everyday life into a small work of art, where imagination and reality come together.
Lovemà's iconic style combines the dynamism of urban energy with the spirit of the bucolic countryside. It embraces travel memories and artistic inspirations, to create a unique adventure to share together.
The brand's philosophy embraces authentic craftsmanship , from the selection of raw materials and unique fabrics, to the workmanship. Each dress or accessory is made with skill and professional expertise, creating collaboration between Martina, the stylist and founder of the brand, and the seamstresses. All combine superlative quality with attention to reducing the impact on the environment as much as possible , avoiding waste and giving life to warehouse stock: making small accessories or donating the material to other artisans.
For us, sustainability means slow fashion , collections made with few pieces, but unique and wonderful, created on request and made to measure.
The brand’s language is evocative and sometimes poetic, eccentric in its shapes and patterns. Its aim is to communicate the fragile, yet strong nature of the woman who wears our clothes.
Inclusivity is also a fundamental aspect in the development of the collections: each dress that is created is dedicated to all the women in the world, for this reason it is possible to request custom-made packaging with any changes.