Sustainability

Sustainability has been in the DNA of the Lovemà brand since its origins: nature, in fact, is not only floral and animal inspiration, but a deep connection with rural rhythms, with tradition and the environment that surrounds us.

Unique, sustainable, nature-conscious. The Lovemà philosophy is about a lifestyle rather than a temporary trend.
Our aim is to enhance the unique beauty of every woman, which is why our dresses are handcrafted in our atelier with the finest fabrics and traditional methods.

Everything is absolutely handcrafted and Made in Italy.

No stock, no mass production means a much lower impact on the environment; we are committed to spreading conscious practices for a more conscious lifestyle aimed at the future of all.
True luxury lies in finding contact with the natural and Arcadian world in the modern world we live in.

The careful selection of each fabric and packaging material ensures that there is greater attention to the origin and fabrics, preferring natural-based yarns .
The choice of quality and the authentic Made in Italy are the guidelines that allow us to limit pollution related to shipments and collaborating with highly reliable partners, also committed to the environmental front.
We are currently implementing new practices that aim to further reduce our impact and make our clothes and accessories even more sustainably.

Watchword: NO WASTE!

We don't have to dispose of, throw away huge quantities of unsold goods, simply because there are no huge quantities. Made-to-measure means that each dress is made especially for its future owner.

For each collection we create a basic sample , with a few extra pieces and sizes, which we will use to take product photos and show the items in the boutique to our customers, who can choose to purchase immediately (if the item is ready for delivery) or on request and made to measure.

We choose not to have large stocks , so our consumption of natural resources is limited to the production of clothes and objects that are actually used, whose destiny is not to become waste, but rather timeless and seasonal clothes to be kept in the wardrobe and worn on different occasions.