Fabrics

The Lovemá motifs and patterns are the flower of a plant of ideas that has long been cared for, looked after and nourished by Martina and Olga - Friend (with a capital Friend) and cornerstone of the brand's graphic department.
The elements that make up the patterns, rich in flowers, full of animals and soaked in pastel colors, are a loving tribute to the constant element of the Lovemá project: nature.
Imagination.

It is the key word of this phase of the work, a necessary skill to conceive a subject and imagine to lay it on a fabric, with its shades, the possible combinations. To translate an idea on a roll of wonderful multicolored fabric requires a lot of energy, patience and enthusiasm.

Olga and Martina are a duo capable of listening, sharing and giving life to that cloud of thoughts that lightly travels in the sky of our mind.

Draft, drawing, fabric, meeting, color, combination, pencil, modification, paper, idea, coffee, Pantone folder. These are the protagonists of what you will find in the dictionary defined as “a state of continued and furious delirium or furious madness”, here is the frenzy of fabric printing.
What a thrill to wait for the delivery of the new fabrics, finally your ideas and hard work have become one, tangible, soft and enveloping. From here begins the journey on ships made of paper patterns, brightly colored sails, scissors oars and Scottish ropes, we set off on another journey like the first time in 2015, always sailing new seas full of waves of fantasy and winds of wonder. The joy of seeing a unique and original dress, designed and made as we like, this is our treasure island.